International Day of Yoga 2018

Incepted by UN General Assembly, International Day of Yoga (June 21st) is one of the biggest brand celebration moments for lululemon. As a part of the working team, I developed print and digital assets used throughout the campaign.

Credit Creative Direction: Ant Hooper
Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken

Creative Concept, Design Execution