International Day of Yoga 2018

Incepted by UN General Assembly, International Day of Yoga (June 21st) is one of the biggest brand celebration moments for lululemon. 

The company celebrated International Day of Yoga 2018 by pledging to donate all profits on June 21st towards its social impact program, Here to Be. Using a powerful poem and images collected from various Here to Be partners all over the world, we created a series of posters used throughout campaign across multiple channels.

Credit Creative Direction: Ant Hooper
Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken

Creative Concept, Brand ExpressionDesign Execution