Brand Seasonal
![](https://freight.cargo.site/t/original/i/8415980b954ba579e146b66d8144508f54e90b6d1cf4a0387fbc1d6ef8fd3485/Frame-25.png)
![](https://freight.cargo.site/t/original/i/cba601940c77130c8ff5d8d6b94915d8311bea48525e5ed1eba260b9e248d439/Frame-20.png)
![](https://freight.cargo.site/t/original/i/5c2f15ac0e770d9f751616ffd8196454bd973c9acd6ac2c937422267a8aad4f1/Frame-24.png)
![](https://freight.cargo.site/t/original/i/514ae5195b6bd4a732c2286c8843d119edae341df804d8db5c2b89fb01e8a538/Frame-26.png)
![](https://freight.cargo.site/t/original/i/51ff04a4f1733ab8406e3068e8c6727d040cbb53f2180bc2af4f00f218ef78ac/Frame-28.png)
![](https://freight.cargo.site/t/original/i/fa3632c8a82a263db73dd3318601353959500e74b57a16c407835ea048ad0f6e/Frame-22.png)
![](https://freight.cargo.site/t/original/i/8ba51d94b796e5df1fbac7ca514521f314822a8d5e0faff9e4f6d15d37571495/Frame-23.png)
![](https://freight.cargo.site/t/original/i/a9c25d41a57b74021827102c2521d5e3c1ec501058085cea6efb4d9a2892a142/Frame-21.png)
![](https://freight.cargo.site/t/original/i/1abe5915e859aadb7437372a83a5952cea1236729a9d2e1b0069494d80323ce1/Frame-27.png)
Creative direction and on-set direction for Strava’s seasonal photoshoot in São Paulo, Brazil, rooted in community-focused activities across four disciplines.
Creative Direction: Jane Koo
Photography: Lucas Garrido
Second Shooter: Alma Debenath
Tech: Colin Hoefle
DP: Dariely Belke
Styling: Luise Federmann, Jane Koo
HMU: Carlos Rosa
Creative Concept, Photography and Motion Direction, Brand Expression
Credit
Production: Picture Farm / Two Palms ProductionsCreative Direction: Jane Koo
Photography: Lucas Garrido
Second Shooter: Alma Debenath
Tech: Colin Hoefle
DP: Dariely Belke
Styling: Luise Federmann, Jane Koo
HMU: Carlos Rosa
Creative Concept, Photography and Motion Direction, Brand Expression