Run: Fall 2019
Concepting, art direction and asset design to showcase lululemon’s fall 2019 run range focusing on outdoor group run.
Photo: Jeremy Lee
Film: Evan Bourque
Styling: Courtney Cho/Elim Chu
HMU: Becca Randle/Hyesoo Shin
Creative Concept, Photography Direction, Design Execution
Credit
Art Direction: Jane Koo/Ruth HollandPhoto: Jeremy Lee
Film: Evan Bourque
Styling: Courtney Cho/Elim Chu
HMU: Becca Randle/Hyesoo Shin
Creative Concept, Photography Direction, Design Execution
Jen Harvey Realty
Jen Harvey is a community-focused realtor who specializes in working with young professionals purchasing their first homes.
I developed colourful brand identity and collaterals inspired by shapes and colours of Jen’s homebase, Vancouver.
Creative Concept, Brand Identity
I developed colourful brand identity and collaterals inspired by shapes and colours of Jen’s homebase, Vancouver.
Creative Concept, Brand Identity
International Day of Yoga 2018
Incepted by UN General Assembly, International Day of Yoga (June 21st) is one of the biggest brand celebration moments for lululemon.
The company celebrated International Day of Yoga 2018 by pledging to donate all profits on June 21st towards its social impact program, Here to Be. Using a powerful poem and images collected from various Here to Be partners all over the world, we created a series of posters used throughout campaign across multiple channels.
Creative Concepting/Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken
Creative Concept, Brand Expression, Design Execution
The company celebrated International Day of Yoga 2018 by pledging to donate all profits on June 21st towards its social impact program, Here to Be. Using a powerful poem and images collected from various Here to Be partners all over the world, we created a series of posters used throughout campaign across multiple channels.
Credit
Art Direction: Ant HooperCreative Concepting/Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken
Creative Concept, Brand Expression, Design Execution
ivivva by lululemon
Creative strategy and on-set art direction for ivivva, lululemon’s brand for girls.
Photographers: Elizabeth Rudge (1-2), Kayla Varley (3-4), Justin Wilczynski (5-6)
Styling: Brigid Moore
Creative Concept, Photo Direction
Credit
Creative partner: Another/Claire BoutwellPhotographers: Elizabeth Rudge (1-2), Kayla Varley (3-4), Justin Wilczynski (5-6)
Styling: Brigid Moore
Creative Concept, Photo Direction
Wunder Under
Concepting, art direction and asset design for Wunder Under Tight, one of lululemon's most iconic products with an extensive product range.
Art Direction: Jane Koo
Photo: Thompson Chan
Film: Evan Bourque
HMU: Maxine Munson
Creative Concept, Photography Direction, Design Execution
Credit
Art Direction: Jane Koo
Photo: Thompson Chan
Film: Evan Bourque
HMU: Maxine Munson
Creative Concept, Photography Direction, Design Execution