Strava: Year In Sport
Started as an annual report for Strava's collective data, Year In Sport has evolved into one of the most anticipated brand experiences for Strava users.
I led the personalized product experience rooted in the theme of celebrating the uniqueness and togetherness of the user generated data, with the Denmark-based studio, Hello Monday as the creative and execution partner.
Creative Concept, Art Direction, Design Execution
I led the personalized product experience rooted in the theme of celebrating the uniqueness and togetherness of the user generated data, with the Denmark-based studio, Hello Monday as the creative and execution partner.
Creative Concept, Art Direction, Design Execution
Brand Seasonal 2022
Creative direction and execution for Strava’s seasonal shoot in São Paulo, rooted in group activities across four disciplines.
Creative Direction: Jane Koo
Photography: Lucas Garrido
Second Shooter: Alma Debenath
Tech: Colin Hoefle
DP: Dariely Belke
Styling: Luise Federmann, Jane Koo
HMU: Carlos Rosa
Creative Concept, Photography Direction, Brand Expression
Credit
Production: Picture Farm / Two Palms ProductionsCreative Direction: Jane Koo
Photography: Lucas Garrido
Second Shooter: Alma Debenath
Tech: Colin Hoefle
DP: Dariely Belke
Styling: Luise Federmann, Jane Koo
HMU: Carlos Rosa
Creative Concept, Photography Direction, Brand Expression
International Day of Yoga
Incepted by UN General Assembly, International Day of Yoga (June 21st) is one of the biggest brand celebration moments for Lululemon.
The company celebrated the day by pledging to donate all profits on June 21st towards its social impact program, Here to Be. Using a powerful poem and images collected from various Here to Be partners all over the world, we created a series of posters used throughout campaign across multiple channels.
Creative Concepting and Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken
Creative Concept, Brand Expression, Design Execution
The company celebrated the day by pledging to donate all profits on June 21st towards its social impact program, Here to Be. Using a powerful poem and images collected from various Here to Be partners all over the world, we created a series of posters used throughout campaign across multiple channels.
Credit
Art Direction: Ant HooperCreative Concepting and Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken
Creative Concept, Brand Expression, Design Execution
Lululemon Run
Concepting, art direction and asset design to showcase Lululemon’s run range focusing on outdoor group run.
Photo: Jeremy Lee
Film: Evan Bourque
Styling: Courtney Cho/Elim Chu
HMU: Becca Randle/Hyesoo Shin
Creative Concept, Photography Direction, Design Execution
Credit
Art Direction: Jane Koo/Ruth HollandPhoto: Jeremy Lee
Film: Evan Bourque
Styling: Courtney Cho/Elim Chu
HMU: Becca Randle/Hyesoo Shin
Creative Concept, Photography Direction, Design Execution
Jen Harvey Realty
Jen Harvey is a community-focused realtor who specializes in working with young professionals purchasing their first homes.
I developed colourful brand identity and collaterals inspired by shapes and colours of Jen’s homebase, Vancouver.
Creative Concept, Brand Identity
I developed colourful brand identity and collaterals inspired by shapes and colours of Jen’s homebase, Vancouver.
Creative Concept, Brand Identity