Run: Fall 2019
Concepting, art direction and asset design to showcase lululemon’s fall 2019 run range focusing on outdoor group run.

Credit Art Direction: Jane Koo/Ruth Holland
Photo: Jeremy Lee
Film: Evan Bourque
Styling: Courtney Cho/Elim Chu
HMU: Becca Randle/Hyesoo Shin

Creative Concept, Photography Direction, Design Execution
Jen Harvey Realty

Jen Harvey is a community-focused realtor who specializes in working with young professionals purchasing their first homes.

I developed colourful brand identity and collaterals inspired by shapes and colours of Jen’s homebase, Vancouver.

Creative Concept, Brand Identity
International Day of Yoga 2018

Incepted by UN General Assembly, International Day of Yoga (June 21st) is one of the biggest brand celebration moments for lululemon. 

The company celebrated International Day of Yoga 2018 by pledging to donate all profits on June 21st towards its social impact program, Here to Be. Using a powerful poem and images collected from various Here to Be partners all over the world, we created a series of posters used throughout campaign across multiple channels.

Credit Art Direction: Ant Hooper
Creative Concepting/Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken

Creative Concept, Brand ExpressionDesign Execution
Wunder Under
Concepting, art direction and asset design for Wunder Under Tight, one of lululemon's most iconic products with an extensive product range.

Art Direction: Jane Koo
Photo: Thompson Chan
Film: Evan Bourque
HMU: Maxine Munson

Creative Concept, Photography Direction, Design Execution

Strava 4080: 2018
4080 Challenge is lululemon’s annual run challenge (Run 40km or 80km in two weeks to earn a badge and a surprise gift!) in partnership with Strava to kickstart the new year.

I developed the look and feel and executed digital assets for the 2018 digital campaign.

Credit Photo: Miles Clark
Copy: Kate Gustafson

Creative Concept, Visual Identity, Design Execution