Roksanda x lululemon
lululemon's first high-fashion collaboration with a London-based womenswear designer is unlike anything the athleisure brand has ever done before. Rooted in the contrast between function and fashion, the collection needed a campaign and treatment that helped showcase the lululemon brand in a whole new light.

With the working team, I was responsible for creating the collaboration branding, retail packaging and in-store visual merchandising executions, as well as the e-comm and social campaign assets.  

Credit Creative Direction: Katie Bambro
Design: Tora Hylands / Jane Koo / Ryan Spacey
Copy: Stevie Wilson
Photo: Thompson Chan / Estelle Hanania
Style: Claire Seddon / Erin Johnson

Creative Concept, Art Direction, Brand Identity, Packaging Design, Design ExecutionRetail Campaign