Strava Challenge
Strava hosts various in-app challenges as an engaging way to motivate people to push themselves and accomplish a specific goal.
I developed a suite of badges composed of dynamic and playful character-based illustrations and a versatile system to bring these challenges to life.
Art Direction, Design Execution, Brand Expression in Product
I developed a suite of badges composed of dynamic and playful character-based illustrations and a versatile system to bring these challenges to life.
Credit
Illustration partner: illo.tvArt Direction, Design Execution, Brand Expression in Product