Strava: Year In Sport
Started as an annual report for Strava's collective data, Year In Sport has evolved into one of the most anticipated brand experiences for Strava users.
I led the personalized product experience rooted in the theme of celebrating the uniqueness and togetherness of the user generated data, with the Denmark-based studio, Hello Monday as the creative and execution partner.
Creative Concept, Art Direction, Design Execution
I led the personalized product experience rooted in the theme of celebrating the uniqueness and togetherness of the user generated data, with the Denmark-based studio, Hello Monday as the creative and execution partner.
Creative Concept, Art Direction, Design Execution