Strava: Year In Sport 2022
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Started as an annual report for Strava's collective data, Year In Sport has evolved into one of the most anticipated brand experiences for Strava users.
I led the look and feel of the personalized product experience rooted in the theme of celebrating the uniqueness and togetherness of the user generated data, with the Denmark-based studio, Hello Monday as the motion execution partner.
Creative Concept, Art Direction, Design Execution, Brand Expression in Product
I led the look and feel of the personalized product experience rooted in the theme of celebrating the uniqueness and togetherness of the user generated data, with the Denmark-based studio, Hello Monday as the motion execution partner.
Creative Concept, Art Direction, Design Execution, Brand Expression in Product