Roksanda x Lululemon
![](https://freight.cargo.site/t/original/i/3680467d2bdcccd4d8502cd5e7a75a9b2f29b839cfb65d7246cbc2429a7a7d66/roksanda_poster.gif)
![](https://freight.cargo.site/t/original/i/23f0e3783ecbce24094172e242013c90a05253e069b1dd134c0c8d55ce01839e/roksanda_lookbook.gif)
![](https://freight.cargo.site/t/original/i/9fbb48e652aa4c44a97821cacb946aa1917ddfb1ab0aec89a6b76896c6b72ecb/shopper.jpg)
![](https://freight.cargo.site/t/original/i/7303f6b8b8d9a92bdf44627d67f3b8bef7b52c4a7db8112edf71b6249b0cd735/branding.jpg)
![](https://freight.cargo.site/t/original/i/cb180e1fd749311c1ca2c084ec0aae6bc134828e3af88779f6ed95d75b3a6c85/VM_1.jpg)
![](https://freight.cargo.site/t/original/i/ba3296869f739c3fc13976e0b92f025757c829b750ae06b3a980d73471dceb76/tag_1.jpg)
Rooted in the contrast between function and fashion, Lululemon's first high-fashion collaboration with a London-based womenswear designer needed a campaign and treatment that helped showcase the Lululemon brand in a whole new light.
With the working team, I was responsible for creating the collaboration branding, retail packaging and in-store visual merchandising executions, as well as the e-comm and social campaign assets.
Design: Tora Hylands / Jane Koo / Ryan Spacey
Copy: Stevie Wilson
Photo: Thompson Chan / Estelle Hanania
Style: Claire Seddon / Erin Johnson
Creative Concept, Art Direction, Brand Identity, Packaging Design, Design Execution, Retail Campaign
With the working team, I was responsible for creating the collaboration branding, retail packaging and in-store visual merchandising executions, as well as the e-comm and social campaign assets.
Credit
Art Direction: Katie BambroDesign: Tora Hylands / Jane Koo / Ryan Spacey
Copy: Stevie Wilson
Photo: Thompson Chan / Estelle Hanania
Style: Claire Seddon / Erin Johnson
Creative Concept, Art Direction, Brand Identity, Packaging Design, Design Execution, Retail Campaign