Strava: Year In Sport 2022

Started as an annual report for Strava's collective data, Year In Sport has evolved into one of the most anticipated brand experiences for Strava users.

I led the look and feel of the personalized product experience rooted in the theme of celebrating the uniqueness and togetherness of the user generated data, with the Denmark-based studio, Hello Monday as the motion execution partner. 

Creative Concept, Art Direction, Design Execution, Brand Expression in Product

Strava: Year In Sport 2023

Having led the visual direction in the previous year, I returned to the project to develop the in-product experience once again in 2023, utilizing kinetic typography and the polyline, one of Strava’s most recognizable visual elements.

Creative Concept, Art Direction, Design Execution, Brand Expression in Product

Strava Challenge

Strava hosts various in-app challenges as an engaging way to motivate people to push themselves and accomplish a specific goal.

I developed a suite of badges composed of dynamic and playful character-based illustrations and a versatile system to bring these challenges to life. 

Credit

Illustration partner: illo.tv

Art Direction, Design Execution, Brand Expression in Product

Holiday Greeting Cards

For the last few Decembers, I’ve been giving myself a design challenge to create holiday cards with two criteria: 1) Feature the data from Google’s annual Year in Search, and 2) Produce on my own in its entirety only using equipment and materials readily available to the masses. 🖨️

Personal Project

Strava Week

Creative concepting and execution for Strava’s first offsite since the pandemic, evolving small items around the theme rooted in a sense of adventure and togetherness.

Creative Concept, Design Execution, Brand Expression