Jane Koo ✌️

Hey! My name is Jane, a creative with a 💓 for storytelling rooted in authenticity and emotion. 

I am always excited to tell stories in any given space—on a piece of paper, on screen, in studio, or sometimes in the wide open field—with words, sounds, shapes and colours.

who *is* she? 

Year in Sport
Started as an annual report for Strava's collective data, Year In Sport has evolved into one of the most anticipated brand experiences for Strava users. 

I worked on the look and feel of the personalized product experience rooted in the theme of celebrating the uniqueness and togetherness of the user generated data, with the Denmark-based studio, Hello Monday, as the agency partner.


Creative Concept, Art Direction, Design Execution, Brand Expression in Product
Brand Seasonal
Creative direction and on-set direction for Strava’s seasonal photoshoot in São Paulo, Brazil, rooted in community-focused activities across four disciplines.

CreditProduction: Picture Farm / Two Palms Productions
Creative Direction: Jane Koo
Photography: Lucas Garrido 
Second Shooter: Alma Debenath
Tech: Colin Hoefle
DP: Dariely Belke
Styling: Luise Federmann, Jane Koo 
HMU: Carlos Rosa

Creative Concept, Photography and Motion Direction, Brand Expression
Strava Challenge
Strava hosts various in-app challenges as an engaging way to motivate people to push themselves and accomplish a specific goal. 

I developed a suite of badges composed of dynamic and playful character-based illustrations and a versatile system to bring these challenges to life.

CreditIllustration partner: illo.tv


Art Direction, Design Execution, Brand Expression in Product


International Day of Yoga
Incepted by UN General Assembly, International Day of Yoga (June 21st) is one of the biggest brand celebration moments for Lululemon. 

The company celebrated the day by pledging to donate all profits on June 21st towards its social impact program, Here to Be. Using a powerful poem and images collected from various Here to Be partners all over the world, we created a series of posters used throughout campaign across multiple channels.

CreditArt Direction: Jane Koo
Concepting and Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken

Creative Concept, Brand Expression, Design Execution

Roksanda x Lululemon
Rooted in the contrast between function and fashion, Lululemon's first high-fashion collaboration with a London-based womenswear designer needed a campaign and treatment that helped showcase the Lululemon brand in a whole new light. 

With the working team, I was responsible for creating the collaboration branding, retail packaging and in-store visual merchandising executions, as well as the e-comm and social campaign assets. 

CreditArt Direction: Katie Bambro
Design: Tora Hylands / Jane Koo / Ryan Spacey
Copy: Stevie Wilson
Photo: Thompson Chan / Estelle Hanania
Style: Claire Seddon / Erin Johnson

Creative Concept, Art Direction, Brand Identity, Packaging Design, Design Execution, Retail Campaign


Year in Search Holiday Cards
For the last few Decembers, I’ve been giving myself a design challenge to create holiday cards with two criteria: 1) Feature the data from Google’s annual Year in Search, and 2) Produce on my own in its entirety only using equipment and materials readily available to the masses. 🖨️

Creative Concept, Personal Project
Lululemon Run
Concepting, art direction and asset design to showcase Lululemon’s run range focusing on outdoor group run.

CreditArt Direction: Jane Koo
Photo: Jeremy Lee
Film: Evan Bourque
Style: Elim Chu, Courtney Cho

Creative Concept, Photography Direction, Design Execution
Wunder Under
Concepting, art direction and asset design for Wunder Under Tight, one of lululemon's most iconic products with an extensive product range.

CreditArt Direction: Jane Koo
Photo: Thompson Chan
Film: Evan Bourque
HMU: Maxine Munson

Creative Concept, Photography Direction, Design Execution