Run: Fall 2019
Concepting, on-set art direction and asset design to showcase lululemon’s fall 2019 run range.

Credit Creative: Jane Koo/Ruth Holland Photo: Jeremy Lee
Film: Evan Bourque
Styling: Elim Chu
HMU: Becca Randle/Hyesoo Shin

Creative Concept, Photography Direction, Design Execution
Jen Harvey Realty

Jen Harvey is a community-focused realtor who specializes in working with young professionals purchasing their first home. I developed colourful brand identity and collaterals inspired by shapes and colours of her homebase, Vancouver.

Creative Concept, Brand Identity
Wunder Under
Concepting, on-set art direction and asset design for Wunder Under Tight, one of lululemon’s most iconic products with an extensive product range.

Credit Photo: Thompson Chan
Film: Evan Bourque
Styling: Erin Johnson
HMU: Maxine Munson/Nobasura

Creative Concept, Photography Direction, Design Execution
SAD magazine

SAD magazine is an independent Vancouver publication featuring stories, art, and design founded in 2009. I illustrated a map of Vancouver’s urban farms for their 26th issue, The Green Issue.

Illustration
International Day of Yoga 2018

Incepted by UN General Assembly, International Day of Yoga (June 21st) is one of the biggest brand celebration moments for lululemon. As a part of the working team, I developed print and digital assets used throughout the campaign.

Credit Creative Direction: Ant Hooper
Design: Jane Koo, Dina Maani
Copy: Kate Gustafson, Dan Nelken

Creative Concept, Design Execution